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Behind your back -- and
probably without the knowledge or consent of your mortgage loan officer --
the national credit bureaus have begun hawking your personal financial
details within 24 hours of your making a loan application, a rate inquiry or
a request for a mortgage preapproval letter. They are selling what they call
"trigger" lists of people who just contacted a mortgage lender and
gave permission for the loan officer to check their credit. Who's buying the
information? Little-known marketing data intermediaries who resell the fresh
leads to competing lenders who want to know your name, credit and financial
details and your phone number and address so that they can hit you with
their own offers.
Companies like Mortgage Inquiry Data, Inc., of Coral Springs, Florida, boast
that they can provide "access to everyone in your city who applied for
a mortgage loan within the past 24 hours. You can contact these people the
next day and offer them a preapproval for a better loan with your
company." A competing marketer, Intellidyn Corp. of Hingham, Mass.,
offers what it calls its "IntelliAlert" program. "Imagine the
value of knowing what prospects have inquired or submitted an application
with your competition" within hours. Intellidyn's hot leads don't come
cheap: For "platinum" level clients, who agree to buy at least
$31,395 worth of overnight trigger alerts every month, Intellidyn promises
to keep them informed of any mortgage inquiry or application anytime, in any
designated area in the U.S. Home mortgage lenders themselves are angry about
the new hot leads programs. Dan Hughes, a loan officer for Summit Mortgage
Corp. in Edina, Minn., told Realty Times that "as a traditional loan
officer who gets most of my business from referrals from Realtors and past
customers, I take a dim view of anyone who buys leads from any source"
-- but worst of all from "overnight" data purveyors "who are
feeding off my own clients' personal information." Pat Barney, another
Summit Mortgage loan officer, recalls recently applying for a home equity
credit line from a large New York-based bank. Within a day or two, he got a
call from a competing lender trying to persuade him to cancel his
application with the New York bank and switch to her company. A day later,
he got another call, this time from a lender who claimed that "I've
been notified by your lender that you're looking for a home equity
line." Barney knew that could not be true. After all, "why would
(the New York bank) want to let anyone else know about my application?"
What sort of personal data is being siphoned out of applications and
repackaged and sold by the credit bureaus? It gets pretty scary: According
to Mortgage Inquiry Data, hot leads include individuals' credit scores, open
mortgage balances, current monthly mortgage payments, loan-to value ratios
of their homes, revolving debt balances and other personal data. Ginny
Ferguson, a California mortgage broker and a credit expert for the National
Association of Mortgage Brokers, asks "where is the line here? When do
you begin to violate individuals' privacy rights?" She said her group
plans to investigate the overnight sale of fresh mortgage application data
for possible violations of the Fair Credit Reporting Act.
Ferguson and other lenders are especially galled by the fact that the credit
bureaus are marketing confidential information that lenders or brokers often
pay for themselves -- credit inquiries by potential loan applicants. Then
they are turning around and selling it to direct competitors of the lenders
who made the credit inquiries in the first place. For their part, two of the
national credit bureaus -- Equifax and Experian -- confirmed that they sell
overnight "trigger" lists. TransUnion did not comment. But Equifax
and Experian spokesmen said their list sales violate no laws, and are simply
speedier versions of their traditional "preapproved credit" lists
they routinely sell to lenders. If you object to such hawking and 24-hour
distribution of your private financial data, you currently have no
"opt-out" rights. But some state consumer protection agencies say
they are looking into the issue, and you can express your concerns to them
or to the Federal Trade Commission, which oversees the credit industry.
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