Extended warranties can be of questionable use
for the cost, but most consumers buy them and the
vast majority of consumers who use them are
satisfied with the service.
PC World magazine recently surveyed 2,031
consumers, 63 percent of whom said they purchased
extended warranties for consumer electronics,
including cell phones, televisions, notebook and
desktop computers and computer printers.
Ninety percent of those who used the warranty
said their repair or replacement request was
honored and 80 percent said they were satisfied
with the outcome, according to the magazine's "Are
Extended Warranties Worth It?" report.
Extended warranties, purchased to cover
consumer goods (including electronics, appliances
and other devices used in the home or elsewhere)
after the manufacturer's warranty expires, covers
most or all of the cost to repair or replace an
item for up to some set term, usually two to five
years.
Independent consumer products and services
rater Consumers
Union has long pooh-poohed the extended
warranties and in most cases recommends passing up
the service as unnecessary for a variety of
reasons:
- Some warranties unnecessarily start from the
date of service, even when the manufacturer's
warranty is in effect.
- Some gold, platinum and other special credit
card issuers allow extra protection that as
much as doubles the original manufacturer's
warranty.
- Data from thousands of its Consumer Reports
readers reveal the cost of an extended
warranty is similar to the cost of a typical
repair.
- Most electronic products are reliable with
only a small percentage requiring repair
within the first three years, again, according
to the magazine's surveys. Defective
electronics typically fail soon after their
first use, when the manufacture's warranty is
in effect.
Consumer Reports says a possible exception
includes microdisplay rear-projection, flat-panel,
and LCD models televisions. Preliminary Consumer
Report findings show a fairly high rate of repair
in the first year for microdisplay rear-projection
TVs. LCD and flat-panel TVs revealed no spike in
repairs the first year, but the magazine says it's
too early to tell what will happen in later years.
The PC World survey also reported that among
the 37 percent who did not purchase warranties,
only 23 percent of them said they wished they had
a warranty when their product failed after the
manufacturer's warranty expired.
PC World says it also generally stands by
advice that "extended warranties are rarely a
good deal."
So why then are were warranty sales up 7
percent to $16 billion last year?
PC World says manufacturers are cutting
standard warranty terms -- sometimes from three or
five to one year -- and buyers who want to avoid
unexpected repair or replacement costs are hedging
their bets.
Salespeople are good at what they do -- selling
consumers on the idea of added protection for that
unexpected event, much like any type of insurance
salesperson. Salespeople are encouraged to sell
warranties, generally not for commissions, but for
the store's and the manufacturer's bottom line.
The magazine reported that in 2004 Dell took in
$1.36 billion in extended warranty sales but spent
only $1.18 billion servicing both original and
extended warranties. Also, PC World reported 24
percent of Dell's net income in the first quarter
of 2003 came from extended warranty sales. By the
fourth quarter of 2005 that had grown to 37
percent.
Satisfaction by those consumers who do use the
contracts also helps boost sales by word of mouth.
PC World generally advises against extended
warranties, but says buying an extended warranty
could be an option depending upon the product, the
manufacturer, the store and other factors.
To help make the decision, along with PC
World's pointers, here is some advice to help you
choose an extended warranty.
Shop around. Like pretty much anything you
buy, an extended warranty for the same item can
vary from one store to another. The cost of
warranties for similar items, but different
brands can also vary. PC World found, for
instance, a three-year extended warranty for a
$2,500, 42-inch plasma HDTV cost $388 from
Wal-Mart; $400 from Best Buy; and $600 from
CompUSA.
Buy it later, as much later as you can. Take
time to read the contract. You don't have to buy
the warranty in the checkout line. Opt for
warranties that aren't "inclusive,"
overlapping the manufacturer's warranty. Some
manufactures will tell you when your original
warranty is about to expire and at that time
offer you an extended warranty or service
contract.
Read your credit card terms. Some credit card
purchases extend manufacturers' warranties at no
additional cost (unless you don't pay off the
bill each month and therefore must include the
cost of financing the warranty).
Read the small print on the extended warranty
contract. If the product must be shipped for
service, that cost could be yours. Accidental
damage may not be covered by an extended
warranty. Your homeowners insurance policy
might, however, cover accidental damage. Check
for cancellation terms and right-to-cancel laws.
Can you get a full refund or prorated amount
returned to you? Does the warranty cover parts
and labor? Which parts and how much labor?
Examine a product's reliability. Both PC World
and Consumer Reports offer extensive product
reliability ratings based on real use testing.
You may not need a warranty for high-quality
reliable products with long manufacturer
warranty periods.
Weight the cost of the warranty vs. the cost
of the product and the product's life span.
Consumer Reports generally recommends repairing
appliances and electronics during the first few
years when manufacturers' warranties likely
cover most if not all of the cost. When the
repair cost of a major appliance exceeds 50
percent of the replacement cost, regardless of
its age, replacing it instead of paying for a
repair (or buying a warranty) is probably a
better idea because the replacement cost could
be cheaper with the new model and the new model
likely brings major new technology into your
home, along with a new, free manufacturer's
warranty.